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Yesterday Telegatti, Today TV Rewards Itself (and Income) :: Blog on Today

The hypothesis that Telegatti ceremonies could return to television after 14 years was enough to evoke old memories such as grandma’s petting. “Super star smiling, you are the best in the world” For a few days it reverberated in the memory of the people who grew up in it Bim Boom Bam And glasses of milk with cocoa powder drunk during cartoons, chasing in a whirlpool of emotional discovery, nevertheless, will remain so. There will be no televised event honoring people who were “only” famous at the time and gave autographs, not selfies; No one in front of millions of spectators would receive a figurine of a sympathetic “domestic” cat like the TV that was fun; The audience, once identified in the weekly newspaper readers Smiles and TV songs Whoever voted for the best shows and characters last season, it’s different now, it’s something else, just a user of a sector-defining service that lately seems to be more inclined to self-censor than allow themselves to party. Aldo Vitale, director of the magazine that relaunched the historic award in a completely different style, explained: “The world has changed, as has the way of making entertainment that has been enriched by social, digital and broadcast media. On the way, the timing and methods of the awards are also changing: the new Telegatto will be delivered at different times during the course of the year. year, to become an appreciation of the benefits of those who receive them.”

Here, in fact, is merit. Something seems to have changed here too, even in the way of understanding the qualities and virtues of those who stand today in front of a public television camera, and for this alone, they seem to automatically be commendable. Doesn’t the viewer do it? Perhaps because he is distracted by the broadcast, burdened with offers that go beyond demands, satisfied with what he wants and when he wants thanks to the demand? No problem: the same protagonists of this ill-conceived television are keen to turn the spotlight on themselves, amplified by the power of social networks and the millions of followers that have been heralded as a testament to the popularity.

The boundaries between television and social media, talent and merit

In general, the feeling is that we have lost the boundary between talent, the genuine that is evident after months and years of work and jobs with good old apprenticeships, and the popularity gained through beautiful pictures and funny stories. On various Instagram, TikTok and Facebook. The equation “if you have a lot of followers, it works” seems to permeate virtual life as well as real life, with potentially unsatisfactory effects for those who believe (and hope, and invest a lot of money too) surely in the massive network world to be discovered next Corrado and Raffaella Carrà, Sandra Mondaini, Raimondo Vianello, etc…

Don’t worry: it might be so. Never say never woe to lose confidence. Comedians, conductors, new dancers and singers will return to shine like luminous stars in the sky of the Italian star system, and will be very good at entertaining an audience that is increasingly demanding, subtle, and sometimes highly critical with those commentaries written at the same time as the broadcast of a program that becomes through thick and thin the topic of a trend. In the meantime, while we wait for creative flashes of new formats and perhaps even the emergence of eclectic characters truly worthy of being considered “inspirations,” the custom of dedicating evenings – full-events to the heroes of decades of television and music has become increasingly popular in the limp timeline of late.

Albano and Romina, for example, have them 55 steps into the sun Celebrating two evenings in 2019; Claudio Baglioni, who spent three Saturdays with the crowd Uà – a man of different ages; Iva Zanicchi was honored at the one-woman show at two events filled with guests who were called to pay tribute to her; Michelle Hunziker sponsors her career with the latter Michelle is impossible; Maurizio Costanzo, who is rightly honored on the 40th anniversary of the most important and famous talk on television: these are the cases that indicate how television today, and Canale 5 in particular, navigate the confusing void of ideas and contents, and at the same time guarantee an income thanks to the heroes of the generation that Know and learn how to deserve glory. The applause and appreciation of the audience and also thanks to Bersilvio Berlusconi, author of public letters addressed to those who have been crucial to the company’s growth, however, recalling past successes, also lifts the void of his present.

Radio of the Year, Personality of Revelation (male and female), Best Test, Diversity, Music, Sports, Science, Information and Culture Program: these are the categories awarded with Telegatti over the years dedicated to professionals of the caliber of Ravella Cara, Loretta Jogi, Alberto Castagna, Fiorello, Mike Bongiorno. Today nothing more, green light for imagination. And that’s fine at the moment.

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