The first pizza meme is from September 2018, we are in full yellow and green government, prevalence is rising due to fear of Europe, ongoing election campaign ads and incompetence of various junior members of the new parliament. Immediately, the first post is a very wise combination, which is: pizza and treasury bills. The Instagram profile has a name that makes you laugh at how stupid, violent, and seemingly self-sacrificing it is: Pizzeria U ‘Memeriell’. Then the Maymer must have realized that there could be a lot of political themes in this debut, a little bit of surrealism, and that the experiences that became the trademark begin: the pistons and the kebabs; Youtube and bottles. Sometimes a neutral background, sometimes a seascape, sometimes a pattern with the smell of steam. In the middle, there is never the same pizza, but every time there is a different base. Trimmed details, carefully cut components. In March 2019, anticipate the future, to also give space to the wave of conspiracy: pork and vaccines. A year has passed. During the first shutdown, from March 2020 to June, there was no post: The pizzeria remains closed like all real restaurants. The first clash between reality and metaverse. Actually, memeverso.
It opens in the summer. Tomato Microchip and Cell Phone. Only pizza, no explanation. The complexity increases, and you strive to find meaning, perhaps with more overlapping layers, everything will turn out, you think, the threads will stretch. Emoji hands and hats. The Internet itself is getting into the dough more and more. Rosemary and vowels. Pork and Regret – with the sad face of Kiki the Frog. Sausage and blue tick. Fungi and psychosis. Diphthongs and buffaloes. You realize that the pizzeria is not in Naples because all your friends in Naples have explained to you that buffalo in Naples is not put on pizza. more and more complex: mushrooms and dialectical phrases; Trick and stuff incredibly similar to Damiano Manskin; Other layers arrive: mushroom pizza and amazing emojis served on xyz hubs; Salami and skip ad. The followers increase, and the number of shares increases as well. Share Memeriell Pizza to Instagram Stories. Ask yourself: Why? Because it’s funny, because nothing makes sense. Then another twist: a trick and phrases to end a conversation actually served. what does that mean? It is real pizza. Physics. tangible. Memarill left the internet and headed to Earth. From memory, through the gate. On April 13, one week after the opening of the Venice Biennale, the flyer was not pizza but a poster: Sagra del Memariello, in Venice, April 21 and 22. From memes to biennials, the Instagram profile of silly (or fantastic) pizza becomes a fixture. It can be found in Campo Santa Margherita, in the building of Pizza al Volo. However, we still don’t understand anything. Thanks to the curators of the meme event – Salotto Studio – on a spring afternoon I can talk to the pizza mamer. Instagram call, anonymous, anonymous, no source. Just plain proof: Mimirel is not from Campania.
Ⓢ How was a pizzeria like this born?
The idea first came when I went to buy pizza with some friends. I love pizza that is rich in many ingredients. One evening with some friends we had some pizza and I particularly exaggerated one with spicy salami, gorgonzola and anchovies. And aroused great astonishment and disgust among the patrons of the restaurant. Very rich and heavy pizza. At this point the joke followed: Well, if we get to that level we can even eat one buffalo and napkins. From there, he began creating this assembly line of pizzas that could contain silly ingredients. After several attempts we decided to open this pizzeria as an Instagram page.
Ⓢ You say we decided: but is it managed alone or jointly?
Suggestions sometimes come in, but I like to talk about them in the plural as if it were a pizzeria. Pizza is a choral work.
Ⓢ Does it make you laugh more or think more?
Yes, there is a lot of humor. Some are made just for laughs, but many are a personal meditation practice. Choosing a pizza is like choosing a place where you pick your favorite things, a kind of safe haven. By components that express yourself, you also express your mood. There is always a lot of stress when choosing pizza. It’s a bit like writing a diary.
Ⓢ But then, are you also concretely preparing that pizza? And how is that done?
With polyurethane rubber.
Ⓢ and painted.
Yes, then painted it.
Ⓢ With pictures like those of characters Dungeons & Dragons?
Also acrylic. It’s something I’ve started doing recently.
Ⓢ Doesn’t this bit of being in the Biennale seem silly to you?
Pizzerias can also be present at the Biennale. I don’t think there is an end to the silly things in the Biennale now. On this note we live there could also be a pizzeria.
Ⓢ right. Was searching for the science of memories something you’ve been passionate about for some time?
Yes, a lot in my search for selfies. For example pizza: I photograph it. I photograph them when I go to the pizzeria early, before they get cold. Then I make a photo collage… a lot of them are photos I take personally, and they haven’t been downloaded. Like my friend’s dog. Mom.
Ⓢ Suppose a TV specialist arrives in Venice, discovers Pizzeria U ‘Memeriell’. He asks: What are these things? What do you answer?
It’s a digital space for a pizzeria that makes very good pizza, eg stucco and mushroom pizza, raw and argumentative phrases, stuffed egg whites and Scandinavian metal albums. It is necessary to try it and prove yourself what everyone is looking for. It is the ultimate in inclusive space where any group is welcome.
Ⓢ The layers have increased over time, as they start with the trick and the bed bugs, and then start to get more complicated, like: “Goku offers it while exercising the body”, a video in which Goku calls Majin Bu Fat.
Initially the components of an object were attributed to the physical world. Let’s say that then on the page I go to intervals. Sometimes we don’t publish for long, but then these surreal ingredients, sensations, emotions, and atmospheres that transcend the physicality of everyday life begin to present themselves.
Ⓢ Memes contain some sort of summary of context and moment, about the world and the internet. However, it does need to be “packable” and customizable. Your pizza isn’t, it’s the work of Pizzeria U ‘Memeriell’. So aren’t they memes?
It is difficult for me to answer this question because it starts with an unconvincing definition. The definition of meme as a recurring format for the inclusion of the Paleolithic “theme of the day” token has disappeared into our kitchens. When we bake pizza, we don’t focus on definitions and categories. Perhaps, flying a little, we can say that pizza is content and bowl, they are semantic components at the open end and they function when associated with colors.
Ⓢ Have you also received insults about your business at Pizzeria U “Memeriell”?
in the base. Maybe on Facebook, where strangers are spreading.
Ⓢ In your opinion, can there be spin-offs of food with other national folk dishes that can contain other ingredients?
Do you mean pasta?
Ⓢ or eater. authority.
I don’t think so, not now. The pizzeria is limited to pizza. I think it’s a good idea to keep the pizza base. Then in the future who knows, maybe it will become a separate page. At the moment there are many classes.
Ⓢ Are there already plans for other toppings, or for more technical developments based on pizza?
No, let’s do it as it comes. It keeps it more realistic. A more separate approach, too.
Ⓢ Something like a war won’t end with pizza. A thing like war wouldn’t end in a pizza.
Ⓢ I don’t even ask you where to call me.
I prefer staying in the memverse.